Straus Family Creamery is a favorite brand of Founder, Kirstin Everard, since she grew up riding her horse in the hills above Petaluma, CA, where Straus is located. Straus Family Creamery has worked hard recently to expand its offerings and product categories into ice creams, yogurt, butter and barista series.
The marketing department reached out Turn-Key to come up with a plan to expand their sampling & direct marketing efforts not just in Northern California, where they are based, but also into Southern California where they are growing steadily.
Through exploratory calls and some communal brainstorming, Turn-Key helped to come up with a program and a comprehensive budget to create a program to scale, using existing branded materials, and ordering additional, as needed. The team was able to craft a game plan and real anticipated costs for what they wanted to implement.