Our In-Store Demo Campaigns build brand awareness and loyalty as well as drive sales by forging authentic, unforgettable connections with consumers and store employees. Demo packages start at 500 demos per year.
We use our test kitchen to find the best way to sample your products, then we create a customized “look and feel” for your demo table, along with messaging, that we can standardize across multiple markets so that your demo table in New York looks just like your demo table in Austin, TX. We implement an in-house system of multiple touch points with stores to ensure professional communication, proper scheduling and adequate store inventory for successful demos.
Based on your target markets, we assign a team of passionate and knowledgeable Brand Ambassadors who bring life and fun to in-store demos. Our BAs engage and educate consumers while building relationships with store employees, who are the everyday ambassadors for your brand. Turn-Key’s network of BAs service over 50 major US markets, and we can help scale a regional campaign to a larger, national demo campaign.
We prepare our teams to be an extension of your brand through intensive training on best practices, product attributes and sampling protocol. We schedule Client-led brand training as well as in-house logistics training, videos, and post-training quizzes to ensure the knowledge was gained and retained.
We take care of all aspects of table decor, coupon strategy and demo kit fulfillment: design and ordering of staff apparel, sampling equipment, and branded assets. BAs take all demo materials from store to store, so there are no “disposable kits” here! We manage all demo and shipping logistics with 24/7 troubleshooting and support.
We provide customized weekly demo reporting, shelf audits, and photos. To help ensure campaign success & high ROI, we highly encourage coded coupons and pre-campaign shelf audits.