Our coordinators have managed successful Costco Road Shows for dozens of companies since 2000. Whether your product is already sold in Costco, or you want the opportunity to get a coveted rotation, a Road Show is an invaluable sales and marketing opportunity to reach, sample, and sell to 16,000 to 20,000 people each weekend, at each warehouse.
At each Costco, we sample and sell 5-6 SKUs, increasing brand awareness and allowing consumers to sample numerous product options. Members then customize their own “mix-and-match” variety packs based on their favorite flavors.
We work with you to identify which warehouses to target, then we handle all of the details from coordination with the Costco regional buyers and individual warehouses to shipping logistics, staff training & assignments. After each activation, we provide you with a comprehensive recap, complete with data about sales, consumer comments, and pictures of the team sharing your product.
We prepare your staffing teams through intensive training on sales best practices, product attributes, and sampling protocol. We administer Client-led brand training as well as in-house logistics training, customized videos, and post-training quizzes to ensure Staff fluency.
We collaborate with Clients to design a beautiful display, then take care of all aspects of each “event”: including the design and ordering of branded assets, staff apparel, and sampling equipment. We manage all shipping and execution logistics with 24/7 troubleshooting and support.